Our story

from community to change.

Who we are, the rooms we build, and the DNA that runs through all of them. It starts with GENCFO and ends with you leading the change.

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Who we are

GENCFO

Finance is changing. Good. We’re the reluctant accountants: the finance professionals who won’t wait for permission to change their role

How we work

The rooms

Talks webinars every month. In-person Meet in London and Awards at Ministry of Sound to celebrate the changemakers. Every room is built to get finance talking honestly.

Where it comes together

Live

Twice a year, the whole community gets in one room in Shoreditch. Speakers spark the conversation. Then the room takes over.

The first move

rewrite
your role

From reporting what happened to shaping what happens next. So who does finance need to become?

The second move

redesign
the work

Fewer transactions. Faster decisions. So how should modern finance actually work?

The third move

lead
the change

Nobody is coming to change finance for you. So how do we make it actually happen?

Who we are

GENCFO

Finance is changing. Good. We’re the reluctant accountants: the finance professionals who won’t wait for permission to change their role

How we work

The rooms

Talks webinars every month. In-person Meet in London and Awards at Ministry of Sound to celebrate the changemakers. Every room is built to get finance talking honestly.

Where it comes together

Live

Twice a year, the whole community gets in one room in Shoreditch. Speakers spark the conversation. Then the room takes over.

The first move

rewrite
your role

From reporting what happened to shaping what happens next. So who does finance need to become?

The second move

redesign
the work

Fewer transactions. Faster decisions. So how should modern finance actually work?

The third move

lead
the change

Nobody is coming to change finance for you. So how do we make it actually happen?

Who we are

GENCFO

Finance is changing. Good. We’re the reluctant accountants: the finance professionals who won’t wait for permission to change their role

How we work

The rooms

Talks webinars every month. In-person Meet in London and Awards at Ministry of Sound to celebrate the changemakers. Every room is built to get finance talking honestly.

Where it comes together

Live

Twice a year, the whole community gets in one room in Shoreditch. Speakers spark the conversation. Then the room takes over.

The first move

rewrite
your role

From reporting what happened to shaping what happens next. So who does finance need to become?

The second move

redesign
the work

Fewer transactions. Faster decisions. So how should modern finance actually work?

The third move

lead
the change

Nobody is coming to change finance for you. So how do we make it actually happen?

The shift

Gatekeeper → Guide

DNA 01 · Clarity over control

The shift

Doing the work → Improving the role

DNA 02 · Automation reveals finance

The shift

New tools → New ways of working

DNA 03 · Human before digital

The shift

Insights → Actions

DNA 04 · Data is the language. Finance is the voice.

The shift

Owning the numbers → Sharing performance

DNA 05

The shift

Hiding problems → Solving them

DNA 06

The shift

One-off training → Continuous growth

DNA 07 · Learning is a habit

Why GENCFO Live

it starts in the room.

You can’t read your way into leading the change. You practise it, with people doing the same. GENCFO Live is an un-conference built for exactly that: the stage sparks the conversation, the room does the work. One day, every session built around the three moves.

You can’t read your way into leading the change. You practise it, with people doing the same. GENCFO Live is an un-conference built for exactly that: no stage, no slides, no expo hall. One day, every session built around the three moves.

Bring the problem sitting on your desk. Leave with a plan, and the people to see it through.

Join the Waitlist

from community to change.

GENCFO

The rooms

Live

rewrite
your role

redesign
the work

lead
the change

GENCFO

The rooms

Live

rewrite
your role

redesign
the work

lead
the change

GENCFO

The rooms

Live

rewrite
your role

redesign
the work

lead
the change

Gatekeeper → Guide

Doing the work → Improving the role

New tools → New ways of working

Insights → Actions

Owning the numbers → Sharing performance

Hiding problems → Solving them

One-off training → Continuous growth

it starts in the room.

There's a place in the room for you.

There's a place in the room for you.

There's a place in the room for you.

GENCFO

The rooms

Live

rewriteyour role

redesignthe work

leadthe change

GENCFO

The rooms

Live

rewriteyour role

redesignthe work

leadthe change

GENCFO

The rooms

Live

rewriteyour role

redesignthe work

leadthe change

Gatekeeper → Guide

Doing the work → Improving the role

New tools → New ways of working

Insights → Actions

Owning the numbers → Sharing performance

Hiding problems → Solving them

One-off training → Continuous growth

rewrite
your role

redesign
the work

lead
the change

rewrite
your role

redesign
the work

lead
the change

rewrite
your role

redesign
the work

lead
the change